Daimler Chrysler Marketing Proposal

Background

Based on Daimler Chrysler dataset it is been found out that there were a declined car market trend from 1990 to 2004. In 1990 there was value of 23.9 percent while in 2004 there were only 18.3 percent. This gives a wake up call to the companies under Daimler Chrysler. They checked the importance of styling and prestigious promotion to the market. And they find a way on how to attract yuppies crowds. They made a new exciting designed car without looking the shortage of capital.

Goal and objectives:

The objective & goal of this research is to determine there is a significant difference between the Consider Buying Dodge Viper and selected variables such as: Faddish; Carefreet; Paranoid; Consciensous; Irresponsible; Positive outlook; Pro-active; Responsible parenting; and Patriot/ Loyalty, with Daimler Chrysler Informational Data.

Data and facts:

Daimler Chrysler dataset have a declined car market trend from 1990 to 2004. In 1990 there was value of 23.9 percent while in 2004 there were only 18.3 percent. This gives a wake up call to the companies under Daimler Chrysler. They checked the importance of styling and prestigious promotion to the market. And they find a way on how to attract yuppies crowds. They made a new exciting designed car without looking the shortage of capital. There were 400 rows and 31 columns in the informational data. The researcher made clusters based on his common sense. This clusters were categories based on Faddish; Carefreet; Paranoid; Consciensous; Irresponsible; Positive outlook; Pro-active; Responsible parenting; and Patriot/ Loyalty.

Results:

This section presents the analysis of the data on the study to find out if there a significant difference between the Consider Buying Dodge Viper and selected variables such as: Faddish; Carefreet; Paranoid; Consciensous; Irresponsible; Positive outlook; Pro-active; Responsible parenting; and Patriot/ Loyalty. The Multiple Regression model were used to examined the effect of the other values to Consider Buying Dodge Viper and other variables under Daimler Chrysler Informational Data. The descriptive statistics was also used in this study for the presentation purposes. Graphs 1 show the inflation of the elasticity of the variables.