BidVertiser

Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Sunday, June 21, 2009

Daimler Chrysler Marketing Proposal

Background

Based on Daimler Chrysler dataset it is been found out that there were a declined car market trend from 1990 to 2004. In 1990 there was value of 23.9 percent while in 2004 there were only 18.3 percent. This gives a wake up call to the companies under Daimler Chrysler. They checked the importance of styling and prestigious promotion to the market. And they find a way on how to attract yuppies crowds. They made a new exciting designed car without looking the shortage of capital.



Goal and objectives:


The objective & goal of this research is to determine there is a significant difference between the Consider Buying Dodge Viper and selected variables such as: Faddish; Carefreet; Paranoid; Consciensous; Irresponsible; Positive outlook; Pro-active; Responsible parenting; and Patriot/ Loyalty, with Daimler Chrysler Informational Data.


Data and facts:


Daimler Chrysler dataset have a declined car market trend from 1990 to 2004. In 1990 there was value of 23.9 percent while in 2004 there were only 18.3 percent. This gives a wake up call to the companies under Daimler Chrysler. They checked the importance of styling and prestigious promotion to the market. And they find a way on how to attract yuppies crowds. They made a new exciting designed car without looking the shortage of capital. There were 400 rows and 31 columns in the informational data. The researcher made clusters based on his common sense. This clusters were categories based on Faddish; Carefreet; Paranoid; Consciensous; Irresponsible; Positive outlook; Pro-active; Responsible parenting; and Patriot/ Loyalty.



Results:


This section presents the analysis of the data on the study to find out if there a significant difference between the Consider Buying Dodge Viper and selected variables such as: Faddish; Carefreet; Paranoid; Consciensous; Irresponsible; Positive outlook; Pro-active; Responsible parenting; and Patriot/ Loyalty. The Multiple Regression model were used to examined the effect of the other values to Consider Buying Dodge Viper and other variables under Daimler Chrysler Informational Data. The descriptive statistics was also used in this study for the presentation purposes. Graphs 1 show the inflation of the elasticity of the variables.

Sunday, June 7, 2009

The Storeman


I went to a Filipino store to buy some product. I met the Filipino store owner (Standing in front of his store) and he asked me, what I can do for you. I describe it. After that the store owner told his helper, do we have that. The helper replied we don’t have sir (without looking at the store’s place). Actually there store have lots of identically items that I am looking for on their shelves but I did not told them. After that I went to a Chinese store. The owner is also in front of his store he said when he so me a words that I could not forget was “Suki! Suki! ano gusto mo” (Suki is person who patronized his store, and ano gusto mo is what do you want) with this very compassionate word I was engaged to tell him want I want even though I think his store does not have that. After telling him my product description he went to his back door and a minute later he has my product.


I told him that how do you have that he told me because you are my customer so I have to satisfied you okay. Now you are my “Suki.”



Implication


I am not destroying the reputation of my country but instead I site this to help them and other entrepreneurs to develop their skills on marketing. Chinese owner were leaving in the Philippines and mostly likely they can be found in China town Manila Philippines.

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